Sources of material which we have permission to use:-
The Sheffield Star, The
Yorkshire Post, and the weekly Sheffield Telegraph.
1. Always make sure that
lighting up times are accurate. It appears nightly in the Star. Some
listeners use it as a security measure for adjusting house lights and
2. Listeners have very
little interest in Sport, unless it concerns such things as Bowling for
5. Some listeners are not
keen on “Council Affairs”, but we are a news tape and they must be
included, but not overdone.
6. Market research items
are sometimes over burdened with a list of facts and figures. If
possible leave out.
7. Stories about crime
could easily fill the tape, but we do not want to cause listeners to be
disheartened and depressed. Keep it to a minimum e.g. three stories. Use
your discretion and where possible use crime stories that could possibly
benefit our listeners, e.g. where bogus callers are involved. Remember
radio and television also highlight crime, enough is enough !
8. Bear in mind which age
group covers the majority of our listeners – they are not interested in
the latest Pop Stars. Nostalgia goes down well with our listeners,
sometimes the “Now and Then” column in the Star is very useful.
9. Stories relevant to
Blind and Visually Impaired do not have to be local to be of interest.
These are sometimes found in the Yorkshire Post.
10. Try to lighten the
load with some humour, again not restricted to the Sheffield district.
11. A lot of news is
duplicated in the Yorkshire Post, but it does have fresh news for our
area - AND it is better grammar !
12. A limit of three
minutes per item is about right, if necessary a longer story can be
split between two readers and saying “over to Jack” helps to identify
our readers, some of whom are better suited to read a particular item.
This ,of course, means knowing beforehand the order of play.
13. Towards the end of
the year, regularly include “thank you” for donations as this serves as
a reminder to our listeners that we no longer charge a subscription, and
ask for cheques and postal orders to be made out to Sheffield Talking
News to avoid them going astray.
14. Danger words to avoid
– “today” – “tomorrow” – “last night” . Including individual ages
unnecessarily to be eradicated if irrelevant (try to say that with no
15. Acknowledgement of
any listeners’ message most important, check with hatch and dispatch
people and editors’ communication vehicle ( the zip case on the shelf)
16. Leave spare items
with readers just in case there is a rare occasion of shortage of
17. The press has had an
overfill of proposed planning and building, some referring to years
ahead – some rationing required.
18. And when all is said
and done – we are not magicians who could invent what our tapes contain
– we are limited by the material at our disposal – but many people do
depend on us to bridge the gap of “blindness”